1 month ago

Job Summary

The Marketing Manager plays a key role in planning, implementing, and overseeing marketing strategies to promote the company's products, services and brand. Direct/Indirect reports: No Line Manager: sales manager

  • Minimum Qualification : Degree
  • Experience Level : Mid level
  • Experience Length : 3 years
  • Working Hours : Full Time

Job Description/Requirements

Responsibilities:

  • Develop comprehensive marketing strategies that align with the company's overall objectives.
  • Plan and execute marketing campaigns across various channels, including digital, print, and social media.
  • Coordinate the creation and distribution of marketing materials to a targeted audience
  • Conduct market research to identify trends, competitor activities, and customer preferences. Use this information to develop marketing strategies and make data-driven decisions.
  • Source advertising opportunities and manage digital marketing activities, including social media campaigns, email marketing, SEO, and online advertising.
  • Stay updated on digital marketing trends and best practices.
  • Develop and create engaging and relevant content for various marketing channels, such as blog posts, social media updates, and website content.
  • Ensure brand consistency across all marketing materials and channels. Contribute to building and maintaining a strong brand image.
  • Use analytics tools to track and measure the success of marketing campaigns. Prepare reports and provide insights to the sales & marketing manager and MD on key performance metrics.
  • Manage customer data, track interactions, and identify opportunities for engagement and retention.
  • Plan and coordinate marketing events, trade shows, and exhibitions to promote the company and its products or services including attending such events to conduct market research.
  • Work with the marketing budget, ensuring that campaigns are executed within budget constraints and providing financial justification for marketing initiatives.
  • Collaborate with sales and other departments to align marketing strategies with overall business objectives.
  • Monitor and analyze competitor activities to identify strengths, weaknesses, opportunities, and threats. Use this information to adjust marketing strategies accordingly.
  • Implement strategies for the generation of new customers, working closely with the sales team to ensure a steady flow of qualified leads.
  • Manage and maintain the company's social media profiles. Develop and implement social media strategies to increase brand awareness and engagement.
  • Collect and analyze customer feedback to understand customer satisfaction levels and make improvements to marketing strategies.
  • Stay updated on industry trends, emerging technologies, and changes in consumer behavior to ensure that marketing strategies remain relevant and effective.
  • Track slow-moving products and create sales promotion activities to increase sales
  • Keep relevant company personnel (including the MD) informed of relevant updates and events
  • Support with any other company duties as and when required.


Requirements:

  • HND or BSc in marketing, business administration, media studies, communications, information systems, or similar
  • Computer literate with good working knowledge of MS Office applications
  • Good understanding & use of digital marketing tools such as social media
  • Good analytical skills and creative thinking 
  • Good written and oral communication skills 
  • Excellent interpersonal & networking skills
  • Strong negotiation and time management skills
  • Customer focused
  • Good team player
  • Ability to work without supervision
  • Strong proactive skills

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