Marketing Executive

Responsibilities:

• Develop comprehensive marketing strategies that align with the company's overall objectives.
• Plan and execute marketing campaigns across various channels, including digital, print, and social media.
• Coordinate the creation and distribution of marketing materials to a targeted audience
• Conduct market research to identify trends, competitor activities, and customer preferences. Use this information to develop marketing strategies and make data-driven decisions.
• Source advertising opportunities and manage digital marketing activities, including social media campaigns, email marketing, SEO, and online advertising.
• Stay updated on digital marketing trends and best practices.
• Develop and create engaging and relevant content for various marketing channels, such as blog posts, social media updates, and website content.
• Ensure brand consistency across all marketing materials and channels. Contribute to building and maintaining a strong brand image.
• Use analytics tools to track and measure the success of marketing campaigns. Prepare reports and provide insights to the sales & marketing manager and MD on key performance metrics.
• Manage customer data, track interactions, and identify opportunities for engagement and retention.
• Plan and coordinate marketing events, trade shows, and exhibitions to promote the company and its products or services including attending such events to conduct market research.
• Work with the marketing budget, ensuring that campaigns are executed within budget constraints and providing financial justification for marketing initiatives.
• Collaborate with sales and other departments to align marketing strategies with overall business objectives.
• Monitor and analyze competitor activities to identify strengths, weaknesses, opportunities, and threats. Use this information to adjust marketing strategies accordingly.
• Implement strategies for the generation of new customers, working closely with the sales team to ensure a steady flow of qualified leads.
• Manage and maintain the company's social media profiles. Develop and implement social media strategies to increase brand awareness and engagement.
• Collect and analyze customer feedback to understand customer satisfaction levels and make improvements to marketing strategies.
• Stay updated on industry trends, emerging technologies, and changes in consumer behavior to ensure that marketing strategies remain relevant and effective.
• Track slow-moving products and create sales promotion activities to increase sales
• Keep relevant company personnel (including the MD) informed of relevant updates and events
• Support with any other company duties as and when required.

Requirements:

• HND or BSc in marketing, business administration, media studies, communications, information systems, or similar
• Computer literate with good working knowledge of MS Office applications
• Good understanding & use of digital marketing tools such as social media
• Good analytical skills and creative thinking 
• Good written and oral communication skills 
• Excellent interpersonal & networking skills
• Strong negotiation and time management skills
• Customer focused
• Good team player
• Ability to work without supervision
• Strong proactive skills