Marketing Executive

Responsibilities:

Lead Generation & Student Enrollment:

• Develop and implement strategies to generate leads and drive student enrollment.
• Identify new markets and student recruitment opportunities.
• Respond to inquiries from potential students and guide them through the enrollment process.

Sales & Revenue Generation:

• Meet or exceed monthly and quarterly sales targets.
• Follow up with leads through phone calls, emails, and in-person meetings to convert prospects into enrollments.
• Create sales pitches and presentations to attract potential students and corporate clients.

Marketing Strategy:

• Plan and execute marketing campaigns for business programs, including digital and traditional channels (social media, print, events).
• Collaborate with the digital marketing team to increase visibility through online advertising and social media.
• Monitor and analyze the performance of marketing campaigns and adjust strategies to achieve maximum ROI.

Brand Building:

• Enhance the brand’s image through consistent messaging and innovative campaigns.
• Develop promotional materials (brochures, flyers, etc.) to support sales and marketing efforts.
• Organize events such as open days, seminars, and workshops to promote business.

Market Research:

• Conduct market research to understand competitors, student needs, and emerging trends in education.
• Provide insights to improve marketing strategies and sales efforts.

Customer Relationship Management:

• Build and maintain strong relationships with students, corporate clients, and academic partners.
• Ensure a high level of customer satisfaction through prompt response to inquiries and complaints.

Requirements:

• OND/HND or Bachelor’s degree in Marketing, Business, Communications, or a related field.
  Proven experience in sales, marketing, or related roles.
• Strong understanding of the education industry or willingness to learn.
• Proficiency in digital marketing tools (SEO, Email Marketing, Google Ads, Social Media platforms).

Skills & Competencies:

• Excellent communication and interpersonal skills.
• Ability to work under pressure and meet deadlines.
• Persuasion and negotiation skills.
• Strong analytical and problem-solving abilities.
• High energy, self-motivation, and a result-driven approach.
• Proficiency in MS Office and CRM tools.

Benefits:

• Competitive salary plus commission.
• Opportunity for career growth in a dynamic tech-education environment.
• Access to ongoing professional development and training.