Marketing Manager

Responsibilities:

• Develop and execute comprehensive marketing plans to promote the brand, products, and seasonal collections.
• Conduct market research to identify new trends, customer preferences, and competitor activities.
• Perform cost-­benefit and needs analysis of existing/potential customers to meet their needs
• Present, promote, and sell products/services to existing and prospective customers.
• Oversee branding efforts to maintain a consistent brand image across all platforms.
• Supervise and contribute to content creation, including fashion photography, videos, social media posts, and blog articles.
• Manage collaborations with influencers, stylists, and brand ambassadors.
• Partner with the sales team to create promotional strategies that drive foot traffic and online sales.
• Analyze marketing performance metrics and prepare monthly marketing reports.
• Organize and promote fashion events, pop-ups, and collaborations.
• Establish, develop and maintain positive business and customer relationships
• Reach out to customer leads through communication means.
• Expedite the resolution of customer problems and complaints to maximize satisfaction
• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
• Perform every other duty as assigned.

Requirements:

• Bachelor's degree in Marketing, Fashion Merchandising, or related field.
• 3 years of experience in marketing (experience in the fashion industry is a must).
• Strong knowledge of social media management, SEO, and digital marketing tools
•  Creative mindset with strong analytical and problem-solving skills.
• Strong understanding of fashion trends, consumer behavior, and marketing strategies.
• Excellent written and verbal communication skills.
• Strong understanding of fashion trends, consumer behavior, and marketing strategies.
• Must have worked in the fashion industry.