New
2 weeks ago
Marketing Managaer
AI SERVICES LTD
Marketing & Communications
Hospitality & Hotel
NGN
150,000 - 250,000
Easy Apply
Job Summary
We are looking for a Lounge Marketing Manager to oversee and execute strategic marketing campaigns that drive foot traffic, increase revenue, and enhance brand visibility. This role involves managing both digital and offline marketing efforts, including social media promotions, paid advertising, customer outreach, influencer collaborations, a
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 3 years
- Working Hours : Full Time
Job Description/Requirements
Responsibilities:
Marketing Strategy & Planning:
- Develop and implement marketing strategies for Taco Tuesday, Sunday events, birthday packages, and other promotions.
- Align all marketing activities with Red Lagos’ business goals and brand identity.
- Analyze market trends, customer behavior, and competitor strategies to optimize marketing efforts.
Digital Marketing & Social Media Management:
- Create and schedule engaging content across Instagram, Snapchat, WhatsApp, and other relevant platforms.
- Manage paid ad campaigns to maximize reach and customer conversions.
- Monitor social media trends, engage with followers, and respond to inquiries promptly.
- Oversee Tix. Africa ticketing and explore email marketing strategies to drive event bookings.
Customer Outreach & Retention:
- Execute WhatsApp auto-messaging and bulk SMS campaigns to reach new and returning customers.
- Call and follow up with past attendees and VIP guests to encourage repeat visits.
- Manage customer databases and segment audiences for targeted marketing.
Offline Marketing & Brand Awareness:
- Coordinate billboard advertising, ensuring timely content submission and optimal placement.
- Build partnerships with influencers, brand ambassadors, and promoters to enhance brand reach.
- Develop and oversee promotional activations and collaborations with local businesses.
Performance Tracking & Budget Management:
- Track marketing performance using analytics tools and report key insights to management.
- Ensure all marketing activities stay within the allocated ₦500,000 budget per event.
- Continuously refine strategies to improve engagement, conversions, and revenue.
Requirements:
- At least 3 years of as a Marketer or Sales Manager
- BSc. Degree in a relevant course of study
- Attention to details
- Good communication and time management skills
- Proven track record of successful marketing strategies
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