Marketing Manager

Responsibilities:

• Develop and execute marketing plans and strategies aligned with organizational goals.
• Identify market opportunities and set objectives to enhance brand visibility and revenue.
• Lead and manage the marketing team, providing guidance, support, and mentorship.
• Plan and oversee marketing campaigns across various channels, including digital, print, and events.
• Coordinate with designers, copywriters, and agencies to create promotional materials
• Monitor campaign performance and adjust strategies to achieve desired outcomes.
• Conduct market research to identify customer needs, preferences, and trends.
• Analyze competitors and industry developments to stay ahead in the market.
• Use data and analytics to measure campaign effectiveness and ROI.
• Oversee digital marketing strategies, including SEO, social media, and email campaigns.
• Manage the organization’s website and ensure a strong online presence.
• Leverage digital tools and platforms to drive engagement and lead generation.
• Ensure consistent branding across all marketing materials and communication channels.
• Develop strategies to enhance brand recognition and loyalty.
• Build and maintain strong relationships with clients, partners, and stakeholders.
• Gather and act on customer feedback to improve marketing initiatives.
• Prepare and manage the marketing budget, ensuring cost-effectiveness.
• Provide regular reports to senior management on marketing activities, performance, and ROI.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is an advantage.
• Proven experience as a Marketing Manager or in a similar leadership role.
• Strong understanding of marketing principles, strategies, and best practices.
• Expertise in digital marketing, including SEO, social media, and email marketing.
• Experience in planning and executing successful multi-channel marketing campaigns.
• Ability to analyze market trends, customer insights, and competitors to inform strategies.
• Proficiency in using marketing tools and analytics platforms to measure campaign effectiveness.
• Excellent leadership and team management skills to guide and inspire the marketing team.
• Strong project management and organizational abilities to handle multiple campaigns simultaneously.
• Exceptional communication and interpersonal skills to build relationships with stakeholders and partners.
• Creative thinking and problem-solving skills to develop innovative marketing strategies.
• Financial acumen to prepare and manage marketing budgets effectively.
• Knowledge of branding principles and ability to ensure brand consistency across channels.
• Strong presentation skills for reporting campaign performance and outcomes to senior management.
• Ability to adapt to a fast-paced and evolving market environment.