Marketing Manager

Role Description

This is a full-time on-site role for a Marketing Manager at our client's site. The Marketing Manager will be responsible for developing and implementing strategic marketing plans, analyzing market trends, managing digital campaigns, overseeing branding initiatives, and collaborating with the sales team to drive business growth.

Qualifications

Conducting thorough market analysis and research to understand the needs, preferences, and behaviors of diverse student populations. This includes staying abreast of industry trends, competitor activities, and changes in the educational landscape.

 Strategic Marketing Planning:

Developing comprehensive marketing strategies tailored to the unique characteristics of the business school and its target audience.

 Brand Management:

Cultivating and maintaining the school's brand identity and reputation. This entails ensuring consistency in messaging, visual elements, and brand positioning across all marketing channels to effectively communicate the school's value proposition.

 Student Recruitment and Enrolment:

Develop initiatives to attract a diverse pool of prospective students and convert them into enrolled students. This may involve designing and executing recruitment campaigns, organizing events, and engaging with potential applicants through various channels.

 Digital and Traditional Marketing Management:

 Marketing Agencies management:

Managing the agency's process, making sure they deliver on their duties as at when due, communicating the goals.

 Website Management: Management of features, content, information, functionality, SEO, and load time.