Marketing Manager

Responsibilities:

• Develop and execute comprehensive marketing plans to increase brand visibility, attract new customers, and retain existing ones by aligning marketing strategies with business objectives to drive sales growth across physical stores and online platforms.
• Define and manage Agu.ng’s unique selling proposition (USP) to differentiate it in the competitive fashion retail landscape.
• Lead the execution of seasonal, promotional, and influencer marketing campaigns and oversee the development of print ads, in-store promotions, and outdoor advertising to drive foot traffic in the retail stores and sales across the online platform.
• Collaborate with store managers to create marketing activations, events, and pop-up experiences to enhance customer engagement.
• Develop partnerships with traditional media outlets, including radio, TV, and magazines, to maximize brand exposure.
• Lead social media strategy (Instagram, Facebook, TikTok, Twitter, etc.), ensuring engaging and brand-aligned content. Optimize and execute SEO, SEM, Google Ads, and email marketing campaigns to increase online traffic and conversions.
• Develop influencer and affiliate marketing strategies to boost brand advocacy and digital reach.
• Collaborate with sales, operations, and e-commerce teams to align marketing initiatives with business needs, develop and manage the marketing budget, ensuring cost-effective strategies that maximize ROI.

Requirements:

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, preferably in retail, fashion retail, luxury, e-commerce, or a related industry
• Proven track record of developing and executing successful marketing campaigns across traditional and digital platforms.
• Strong understanding of retail store marketing, customer journeys, and digital commerce strategies.
• Expertise in Google Analytics, Meta Business Suite, SEO, PPC, CRM tools, and influencer marketing.
• Excellent leadership, communication, and project management skills.
• Ability to analyze market trends, customer behavior, and sales data to drive marketing strategies