1 month ago
Marketing Manager
Castel Resources
Marketing & Communications
Retail, Fashion & FMCG
NGN
250,000 - 400,000
Easy Apply
Job Summary
A leading FMCG company in Lagos, dedicated to providing high-quality products and services to our customers is seeking a creative and result-driven Marketing Manager who will be responsible for creating marketing campaigns that drive business results for our target audiences.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 4 years
Job Description/Requirements
Responsibilities:
- Monitoring the sales performance of the store and strategizing efficient techniques to sell goods and services to customers.
- Handle the budget and resource allocation for the project plans and ensure that the outputs meet quality standards and deadlines.
- Marketing Strategy and Execution: Develop and implement comprehensive marketing plans to increase revenue, market share, and brand awareness.
- Work with Category Managers to develop pricing strategies based on competitors’ prices, customer willingness to pay, and company cost structures.
- Conduct market research to identify potential opportunities for growth in existing and new markets.
- Drive traffic and sales through effective local store marketing initiatives, including print, digital, social media, in-store events, and grassroots marketing.
- Design advertising campaigns that create brand awareness, generate leads and promote sales.
- Create an effective store environment that attracts customers with visual appeal, comfort, and convenience.
- Meet with store managers to discuss performance metrics and identify problem areas.
- Analyze data to identify opportunities for increasing store traffic and sales.
- Team Leadership and Development: Lead and mentor a team of marketing professionals, providing guidance and support to facilitate their professional growth and development.
- Foster a culture of accountability, integrity, and continuous improvement within the marketing department.
- Conduct performance evaluations and provide feedback to team members to ensure high-performance standards are met.
- Reporting and Communication: Prepare clear and concise marketing reports detailing performance metrics, strategies, and action plans.
- Present marketing strategies and performance reports to senior management.
Requirements:
- A bachelor's degree in marketing, business administration, or a related field is required.
- A master's degree or professional certification will be an added advantage.
- Minimum of 4 years of experience in marketing management, with at least 2 years in a leadership role.
- Preferably applicants who are from the Eastern part of Nigeria and resides around Festac and its environs.
- Strong understanding of marketing strategies, market research techniques, and budget management.
- Proven experience in developing sales and marketing strategies and making sales presentations.
- Experience in the FMCG industry is required.
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