- Minimum Qualification : Degree
Job Description/Requirements
Key Responsibilities
- Develop and execute brand strategies that align with clients' business goals and market trends.
- Conduct in-depth market research, competitive analysis, and consumer insights to inform strategic decisions.
- Collaborate with creative teams to ensure brand messaging is consistent, engaging, and aligned with the overall brand vision.
- Lead brand positioning, messaging, and identity development initiatives.
- Monitor and analyze brand performance, providing actionable insights and recommendations for improvement.
- Work with clients to understand their brand needs and translate them into effective marketing strategies.
- Stay up-to-date with industry trends, emerging technologies, and consumer behavior to inform brand strategies.
- Present strategic concepts and ideas to clients, showcasing your ability to articulate the value of proposed strategies.
Qualifications
- Bachelor's Degree in Marketing, Business, Communications, or a related field.
- Proven experience as a Brand Strategist, preferably within an agency environment.
- Strong understanding of brand strategy, marketing principles, and consumer behavior.
- Excellent communication and presentation skills, with the ability to convey complex ideas in a clear and compelling manner.
- Creative thinker with the ability to develop innovative strategies that drive brand growth.
- Experience with market research, data analysis, and utilizing insights to inform strategic decisions.
- Ability to work collaboratively in a fast-paced, deadline-driven environment.
- Strong organizational skills and attention to detail.
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