Marketing Specialist

Company Description

Glocient Hospitality Limited, a subsidiary of The Cavista Holdings Group, is devoted to elevating hospitality standards to align with global best practices with a solid focus on Nigeria and Africa. Our commitment lies in offering world-class accommodations, top-notch facilities, and unforgettable experiences at every hotel and resort under our care.

We are clear-cut and determined to set a global standard in the tourism and hospitality sector as we provide all-around excellence and peerless satisfaction in service delivery to our guests.

Job Description

We are seeking a dynamic and experienced Marketing Specialist to join our team at Glocient Hospitality. As a Marketing Specialist, you will be responsible for developing and executing innovative marketing strategies to promote our brand and drive business growth. This role requires a creative thinker with a strong understanding of the hospitality industry and a passion for delivering exceptional guest experiences

• The ideal candidate can effectively manage marketing operations, such as the production and deployment of marketing collaterals, visibility materials of various formats, installation of brand activation/experience points, coordinating regulatory approval of communication messages, etc.
• The right candidate can project manage brand activations/retail executions/market facing initiatives across various customer touchpoints, delivering on time and in full (OTIF)
• The right candidate can strike the balance of a pleasant personality that endears him/her across functional stakeholders in a Holding Company/subsidiary structure, and at the same time able to drive marketing projects/activities across the finish line
• Possesses core skills such as writing reports, developing marketing proposals, making presentations, coordinating alignment meetings, project meetings, operationalizing projects into deliverables, executing, logistics, and other marketing operations activities
• The right candidate has a good background/training/experience from key marketing discipline and/or allied sectors such as events/retail/activation agencies, creative agency, experiential agencies, etc.
• Sound commercial acumen, able to justify marketing activities in terms of ROI and business value
• Develop and implement comprehensive marketing campaigns across various channels including digital, social media, email, events, and partnerships
• Manage and optimize digital marketing campaigns, including SEO/SEM, PPC advertising, social media advertising, and email marketing, to drive brand awareness, engagement, and lead generation
• Monitor and analyze social media performance metrics, generate reports, and provide insights and recommendations for continuous improvement
• Develop and execute email marketing strategies, including creating engaging email content, managing subscriber lists, and optimizing email deliverability and open rates
• Conduct market research and competitor analysis to identify market trends, customer needs, and opportunities for growth
• Collaborate with cross-functional teams including sales, product management, and external agencies to align marketing strategies with business objectives and sales targets
• Plan and coordinate events, webinars, and conferences to enhance brand visibility, generate leads, and engage with key stakeholders
• Monitor and analyze marketing performance metrics and KPIs to measure the effectiveness of campaigns and initiatives and optimize strategies accordingly
• Stay updated on industry trends, best practices, and emerging technologies in marketing and technology solutions

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Qualification

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field
• 3+ years of experience in Marketing, preferably within the Hospitlaity industry.
• Proven track record of successfully executing marketing campaigns and initiatives.
• Solid understanding of digital marketing channels and tactics including SEO, SEM, PPC, social media, and email marketing.
• Strong analytical skills with the ability to interpret data, analyze results, and optimize strategies to maximize ROI.
• Excellent written and verbal communication skills with the ability to create compelling content.
• Creative thinker with strong problem-solving skills and the ability to work effectively in a collaborative environment.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce, Bitrix24) is a plus.