Marketing Strategist

Responsibilities:

• Conduct thorough market research to identify target audiences, and analyze market trends, competitor activities, and customer needs.
• Stay up-to-date on industry best practices and emerging marketing technologies.
• Develop and implement integrated marketing strategies across various channels (digital, social media, content, email, events, etc.) aligned with overall business goals.
• Define clear objectives, target audiences, and key performance indicators (KPIs).
• Plan and execute marketing campaigns, including defining budgets, timelines, and resource allocation.
• Oversee campaign execution and ensure timely delivery of marketing materials.
• Develop and oversee the content strategy, ensuring content is engaging, relevant, and aligned with brand messaging and target audience interests.
• Collaborate with content creators to produce high-quality content.
• Manage and optimize digital marketing channels, including SEO, SEM, social media marketing, email marketing, and paid advertising campaigns.
• Track and analyze performance metrics and make data-driven adjustments.
• Develop and implement social media strategies to increase brand visibility, engagement, and reach.
• Monitor social media channels and respond to customer inquiries and feedback.

Requirements:

• BSc in marketing or related field.
• Minimum of 3 years experience in marketing strategy development and execution.
• Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot).
• Expertise in digital marketing channels and technologies.
• Strong communication, interpersonal, and presentation skills.
• Ability to work independently and as part of a team.
• Creative thinker with a passion for marketing.