Job Summary
The Marketing Supervisor/Officer will be responsible for creating and implementing effective marketing strategies to promote the company’s construction projects and attract potential subscribers for the developed shops, spaces, and facilities. This role involves overseeing marketing campaign and managing promotional activities.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements
Responsibilities:
Develop and Implement Marketing Strategies:
- Create comprehensive marketing plans and strategies to promote the company’s construction projects.
- Identify target markets and tailor marketing efforts to attract potential buyers and tenants.
- Monitor and evaluate the effectiveness of marketing campaigns, making adjustments as needed.
Market Research and Analysis:
- Conduct market research to identify trends, customer preferences, and competitive landscape.
- Analyze data to determine the demand for market shops, spaces, and facilities in various locations.
- Provide insights and recommendations based on market analysis to guide project development and marketing strategies.
Digital and Traditional Marketing Campaigns:
- Design and execute digital marketing campaigns, including social media, email marketing, and online advertisements.
- Develop traditional marketing materials such as brochures, flyers, and advertisements for print media.
- Ensure consistent branding and messaging across all marketing channels.
Client Relationship Management:
- Build and maintain relationships with potential buyers, tenants, and real estate agents.
- Respond to inquiries and provide detailed information about available properties and projects.
- Arrange site visits and tours for interested parties, showcasing the benefits of the company’s developments.
Event Planning and Coordination:
- Plan and coordinate promotional events, open houses, and exhibitions to showcase the company’s projects.
- Collaborate with event organizers, vendors, and partners to ensure successful execution of marketing events.
- Manage event budgets and ensure cost-effective marketing initiatives.
Content Creation and Management:
- Create engaging and informative content for the company’s website, social media platforms, and marketing materials.
- Oversee the production of promotional videos, virtual tours, and other multimedia content.
- Maintain and update the company’s online presence to reflect current projects and offerings.
Sales Support and Lead Generation:
- Assist the sales team in generating and qualifying leads for potential buyers and tenants.
- Provide marketing support and materials to the sales team to facilitate the sales process.
- Track and report on lead generation activities and conversion rates.
Budget Management:
- Develop and manage the marketing budget, ensuring cost-effective use of resources.
- Monitor expenses and provide regular reports on marketing expenditures and ROI.
Team Leadership and Supervision:
- Supervise and guide the marketing team, providing direction and support as needed.
- Set performance goals and conduct regular evaluations to ensure team effectiveness.
- Foster a collaborative and motivated work environment within the marketing department.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- At least 3 Proven experience in marketing within the real estate or construction industry.
- Strong understanding of digital marketing tools and techniques.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to analyze data and develop actionable marketing strategies.
- Proficiency in using marketing software and CRM systems.
- Leadership experience and the ability to manage and motivate a team.
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