Marketing Supervisor/Officer

Responsibilities:

Develop and Implement Marketing Strategies:

• Create comprehensive marketing plans and strategies to promote the company’s construction projects.
• Identify target markets and tailor marketing efforts to attract potential buyers and tenants.
• Monitor and evaluate the effectiveness of marketing campaigns, making adjustments as needed.

Market Research and Analysis:

• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Analyze data to determine the demand for market shops, spaces, and facilities in various locations.
• Provide insights and recommendations based on market analysis to guide project development and marketing strategies.

Digital and Traditional Marketing Campaigns:

• Design and execute digital marketing campaigns, including social media, email marketing, and online advertisements.
• Develop traditional marketing materials such as brochures, flyers, and advertisements for print media.
• Ensure consistent branding and messaging across all marketing channels.

Client Relationship Management:

• Build and maintain relationships with potential buyers, tenants, and real estate agents.
• Respond to inquiries and provide detailed information about available properties and projects.
• Arrange site visits and tours for interested parties, showcasing the benefits of the company’s developments.

Event Planning and Coordination:

• Plan and coordinate promotional events, open houses, and exhibitions to showcase the company’s projects.
• Collaborate with event organizers, vendors, and partners to ensure successful execution of marketing events.
• Manage event budgets and ensure cost-effective marketing initiatives.

Content Creation and Management:

• Create engaging and informative content for the company’s website, social media platforms, and marketing materials.
• Oversee the production of promotional videos, virtual tours, and other multimedia content.
• Maintain and update the company’s online presence to reflect current projects and offerings.

 Sales Support and Lead Generation:

• Assist the sales team in generating and qualifying leads for potential buyers and tenants.
• Provide marketing support and materials to the sales team to facilitate the sales process.
• Track and report on lead generation activities and conversion rates.

  Budget Management:

• Develop and manage the marketing budget, ensuring cost-effective use of resources.
• Monitor expenses and provide regular reports on marketing expenditures and ROI.

  Team Leadership and Supervision:

• Supervise and guide the marketing team, providing direction and support as needed.
• Set performance goals and conduct regular evaluations to ensure team effectiveness.
• Foster a collaborative and motivated work environment within the marketing department.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 3 Proven experience in marketing within the real estate or construction industry.
• Strong understanding of digital marketing tools and techniques.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to analyze data and develop actionable marketing strategies.
• Proficiency in using marketing software and CRM systems.
• Leadership experience and the ability to manage and motivate a team.