Media Manager

Responsibilities:

• Use social media as a direct marketing or sales channel
• Create and share relevant articles, videos, and podcasts
• Attract, engage, and retain an audience
• Use digital marketing channels and tools to optimize digital campaigns
• Use sophisticated strategies and technologies to optimize digital campaigns
• Develop creative, high-impact social media strategies to grow our Instagram presence
• Work closely with our editorial and creative teams to create engaging content that resonates with our target audience fashion and beauty enthusiasts.
• Create strategies to encourage interaction, foster community growth, and generate excitement about our digital magazine launch.
• Think influencer partnerships, user-generated content, and creative campaigns.
• Regularly track and report on key social media metrics.
• Use data-driven insights to continuously optimize strategies for growth and engagement.
• Keep up-to-date with the latest fashion and beauty trends, as well as Instagram platform trends to ensure our content and strategies stay fresh and relevant.
• Leverage your network to build and strengthen partnerships with relevant brands and influencers, driving awareness and buzz around our upcoming launch.
• Oversee Instagram ad campaigns, influencer outreach, and other creative ways to create hype and virality.

Requirements:

• At least 2-3 years of experience managing Instagram accounts for fashion, beauty, or lifestyle brands, with a demonstrated ability to grow organic followings.
• Must have a flair for creative, high-conversion content whether through Instagram posts, reels, stories, or IGTV, and an eye for what resonates with fashion and beauty lovers.
• Experience in building online communities and driving authentic engagement (likes, shares, comments, DMs).
• Knowledgeable in influencer marketing and working with micro-influencers in the fashion and beauty space.
• Must have worked for the fashion industry.
• Able to write compelling captions, brainstorm fresh campaign ideas, and communicate clearly with internal teams and external partners.
• A true love for the fashion and beauty world, staying on top of trends, and anticipating what's next in the industry.
• Bachelor's degree in Fashion Merchandising, or related field.
• Experience in fashion marketing is a must.
• Experience in fashion, beauty, or lifestyle industries.
• Photography, videography, and basic editing skills.
• Familiarity with social media advertising, boosting posts, and running paid campaigns.
• Strong understanding of fashion trends, consumer behavior, and marketing strategies.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and social media platforms.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Creative mindset with strong analytical and problem-solving skills.