Media/ Marketing Manager

Responsibilities:

• Design, implement, and oversee marketing campaigns to drive traffic, sales, and brand awareness.
• Collaborate with internal teams to align marketing efforts with business goals and objectives.
• Monitor and report on campaign performance, adjusting strategies as needed to meet KPIs.
• Manage and create content for social media platforms, including Facebook, Instagram, Twitter, and others.
• Engage with customers on social media channels, respond to inquiries, and foster a positive online presence.
• Develop visually appealing content (images, videos, blogs) that resonates with the target audience.
• Plan and execute digital and traditional advertising campaigns, including online ads, print media, email marketing, and more.
• Work with vendors and media outlets to secure ad placements and negotiate rates.
• Create and manage promotional events, sales, and in-store activations to boost brand presence.
• Conduct market research to identify trends, customer preferences, and competitive strategies.
• Use data and insights to refine marketing strategies and improve customer engagement.
• Analyze sales data and customer feedback to measure the effectiveness of marketing initiatives.
• Ensure all marketing materials and content align with the store’s brand identity and voice.
• Coordinate with other departments to maintain consistency across all customer touchpoints (e.g., website, in-store, social media).
• Develop and manage the marketing budget, ensuring that campaigns are cost-effective and within financial guidelines.
• Track spending and report on ROI for marketing activities.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in marketing, media, or advertising, preferably within a retail environment.
• Strong knowledge of social media platforms, content creation, and digital marketing tools.
• Excellent written, verbal, and visual communication skills.
• Proficiency in marketing software (e.g., Google Analytics, social media scheduling tools, Adobe Creative Suite).
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong analytical skills and ability to make data-driven decisions.

Additional Skills:

• Experience in e-commerce marketing or managing online retail platforms.
• Knowledge of SEO and SEM strategies.
• Creative mindset with an eye for design and detail. Use of Photoshop, Canva, Inshot etc