Media Planner (Digital OOH)

Responsibilities:

Campaign Strategy and Planning:

• Develop and implement media plans for client campaigns, utilizing Beamer’s taxi-top network to achieve marketing objectives.
• Collaborate with clients to understand their goals, target audience, and budget, crafting customized campaign solutions.
• Leverage data insights to inform planning decisions and optimize ad placements across Beamer's network for maximum impact.

Campaign Execution and Optimization:

• Oversee the end-to-end execution of campaigns on Beamer’s digital taxi-tops, ensuring timely launches and smooth operations.
• Continuously monitor campaign performance using data analytics tools, making real-time adjustments to optimize results.
• Regularly report campaign performance to clients, providing actionable insights and recommendations for improvement.

Client and Internal Collaboration:

• Serve as the primary point of contact for clients regarding campaign planning, performance, and strategy.
• Work closely with Beamer’s internal teams, including sales, creative, and technology, to ensure campaigns are aligned with client goals and executed flawlessly.
• Provide post-campaign analysis and feedback to refine future strategies and drive client satisfaction.

Requirements:

• Minimum of 3-5 years of experience as a Media Buyer/Planner, with a focus on Out-of-Home (OOH) advertising.

• Bachelor’s degree in marketing, Advertising, Communications, or a related field.

• Familiarity with digital OOH (DOOH) platforms and campaign planning is highly preferred.
• Proven ability to manage multiple campaigns simultaneously, delivering measurable results for clients.

Skills and Competencies:

• Strong analytical skills, with the ability to interpret data and make informed decisions to optimize campaign performance.
• Excellent communication and relationship-building skills, with a client-first mindset.
• Familiarity with OOH media planning tools and software is a plus.
• Detail-oriented, organized, and capable of managing tight deadlines.

Remuneration: NGN 200,000 - 350,000