Media Planner

Responsibilities:

• Set up and execute approved plans accurately, and work cross-functionally with clients and internal teams to develop OOH plans, which include evaluation, analysis, and alignment of client goals.
• Analyze demographic data and consumer profiles to identify OOH channel usage and psychographic habits of the target to engage consumers across all touch points.
• Collaborate with creative teams and account managers to ensure seamless campaign execution.
• Negotiate media buys and placements across traditional and digital platforms to optimize reach and cost-effectiveness.
• Monitor and evaluate campaign performance, making recommendations for adjustments as needed.
• Work with media vendors to secure optimal placements and pricing.
• Stay updated on industry trends, new media platforms, and emerging advertising opportunities.
• Prepare and present media strategy reports to clients and internal teams.

Requirements:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 3+ years of experience in media planning, preferably within an advertising agency.
• Demonstrable experience planning various OOH formats across client categories
• Proficiency in media planning tools, analytics, and reporting software.
• Excellent analytical, negotiation, and communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Driven and motivated to deliver results
• Flexibility and willingness to embrace change and new opportunities
• Process large volumes of data in a timely manner with a high degree of accuracy.
• Demonstrate solid communication skills, both oral and written, in order to facilitate the timely completion of all maintenance and production tasks.
• Strong organizational skills, attention to detail
• Strong written, verbal, and presentation skills
• Proactive and can-do attitude
• Microsoft Office
• Excel Proficiency- Intermediate-Advanced
• PPT Proficiency