Media Strategist

Responsibilities:

• Scan the media landscape for speaking opportunities, interviews, and events that promote brand presence in each operating market
• Write highly engaging thought leadership pieces, OPED, and advertorials that shape public opinion and amplify the brand’s local and regional influence
• Identify organic and paid media openings that promote brand visibility and recall
• Identify social causes and CSR activity that holds strategic value and media opportunity for brand value growth
• Identify media opportunities through relevant evolving issues in selected target markets
• Develop content for dissemination via press releases, media immersion, and other distribution channels
• Serve as the organization’s media liaison;conduct press briefings and support new production introductions (route-to-market)
• Conduct offline targeted campaigns (B2B/B2C/B2G), and report on results
• Negotiate with media houses and agencies for the best deals on organic and paid media buys
• Build and manage the organization's media profile and presence
• Promote additional strategic projects to support new product launches and market storms
• Build long-term relationships with media influencers, gatekeepers, and opinion leaders
• Appropriately manage the organization’s media budget for optimal returns
• Ensure that key messages align with vital business strategies
• Any other tasks assigned to you

Requirements:

• B.Sc. Degree in Media Studies, Public Relations, Communications, or any related field.
  
• Relevant industry certifications
  
• 3+ Years Experience in a top Media organization

Technical:

• Demonstrable experience in driving media strategy within commercial markets (B2B/B2C) 
• Must have extensive contacts within the media landscape 
• Highly strategic with experience in identifying target audiences and devising media campaigns that engage, inform and change behavior 
• Good knowledge of digital engagement 
• Experience writing opinion pieces that shape perception and grow influence 
• Strong analytical skills and data-driven capability
• Up-to-date with the latest trends and best practices in media marketing and impact assessment.

Behavioural:

• Courteous.
• Teamwork.
• Persuasive.
• Dependable.
• Strong interpersonal skills.
• Ability to forecast and be creative.
• Good interpersonal relationships.
• Goal-oriented, organized team player.
• Self-motivated and detail-oriented.
• Ability to work well under pressure
• Detail and Goal oriented