Fashion Media/Marketing Expert
Castel Resources
Marketing & Communications
Job Summary
We are looking for a passionate, creative, detail-oriented and a proactive Fashion Media/Marketing Expert to join our dynamic marketing team. The ideal candidate will have a deep understanding of the fashion industry, current trends, and consumer behavior. You will be responsible for developing and executing innovative marketing strategies that effectively promote our fashion products and enhance brand visibility. Your role will involve collaborating closely with designers, sales teams, and external partners to ensure cohesive and impactful marketing campaigns. You will create compelling content for various marketing channels, including social media, email marketing, digital advertising, and traditional media. Your creativity and strategic thinking will help position our brand as a leader in the fashion industry, driving customer loyalty and increasing sales. In addition, you will coordinate fashion events, product launches, and promotional activities, ensuring seamless execution and maximum impact. The successful candidate will stay updated on emerging marketing technologies and trends, continuously seeking opportunities to innovate and improve our marketing efforts.
- Minimum Qualification : Degree
- Experience Level : Entry level
- Experience Length : 2 years
Job Description/Requirements
Responsibilities:
- Social Media Marketing: Build brand awareness and trust. Use promoted posts and tweets to generate leads. Use social media as a direct marketing or sales channel
- Content Marketing: Create and share relevant articles, videos, and podcasts. Attract, engage, and retain an audience
- Digital Marketing: Use digital marketing channels and tools to optimize digital campaigns. Use sophisticated strategies and technologies to optimize digital campaigns
- Marketing Management: Develop and implement marketing strategies to increase brand awareness. Generate leads and drive customer acquisition. Channel marketing campaigns across various platforms
- Others: Collaborate with designers, sales teams, and external partners to ensure cohesive marketing efforts. Build and maintain relationships with influencers, media representatives, and industry partners. Prepare detailed reports on marketing campaign effectiveness and provide recommendations for improvement.
Requirements:
- Bachelor's degree in Marketing, Fashion Merchandising, or a related field.
- Minimum of 2-3 years of experience in fashion marketing or related industry.
- Strong understanding of fashion trends, consumer behavior, and marketing strategies.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and social media platforms.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Creative mindset with strong analytical and problem-solving skills.
- Experience in event planning and coordination is preferred.
Location: Maitama, Abuja.
Remuneration: NGN 150,000 – 200,000
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