Paid Ads Specialist

We're seeking an experienced Paid Ads Specialist to lead our paid advertising efforts across multiple platforms. The ideal candidate will have a proven track record of designing, implementing, and managing successful campaigns, analyzing performance data, and collaborating with cross-functional teams.

Core Tasks:

• Design, implement, and manage paid advertising campaigns across various platforms
• Work with SEO team for keyword and audience research to guide campaign strategies
• Monitor budget allocation and performance of all paid ad campaigns
• Analyze campaign performance data to identify trends and insights
• Provide basic reporting on campaign performance as needed
• Collaborate with design team for assets to leverage and A/B test in campaigns
• Perform other marketing-related tasks as needed.

Must-Have:

• 3+ years managing paid ads campaigns on Meta
• Intermediate - advanced exp in Google Sheets / Excel for basic campaign reporting
• Familiarity with ad targeting and segmentation techniques
• Strong written and verbal English communication skills
• Ability to work EST.



Nice-to-Have:

• Certifications in Meta Ads and / or Google Ads
• Creative skills in ad copywriting and basic design principles
• Familiarity with Gmail and Slack for internal comms