Performance Marketer

• Plan and execute data-driven paid campaigns across channels like Google Ads, Meta, TikTok, LinkedIn, and programmatic ads to acquire new customers and drive customer purchases across products.
• Optimize ad spend based on CAC, ROAS, and LTV to ensure maximum efficiency and profitability.
• A/B test creatives, landing pages, and messaging to optimize conversion rates and click-through rates (CTRs).
• Track, analyze, and report on ad performance metrics, providing insights to improve campaign effectiveness.
• Develop and execute comprehensive go-to-market strategies for new product launches, updates, and initiatives.
• Define target audience segments and positioning in collaboration with product and sales teams.
• Conduct market research to identify customer needs, market trends, and the competitive landscape.
• Work closely with product teams to ensure the customer journey is optimized for acquisition and retention.
• Develop compelling value propositions and product messaging that resonate with target audiences.
• Work with content team to create compelling product-focused content such as case studies, videos, blog posts, white papers, and social media assets.
• Plan and execute campaigns to drive product awareness, adoption, and retention.
• Partner with product management to define and prioritize features and updates based on customer and market feedback.
• Use data to optimize marketing strategies and campaigns, ensuring maximum ROI.
• Scale retention marketing efforts to improve engagement and reduce churn.
• Optimize onboarding flows and user experience to enhance product adoption and retention.
• Monitor key growth metrics such as CAC, CLV, retention rates, and churn.
• Develop and execute email marketing campaigns for customer acquisition, engagement, and retention.
• Set up and optimize automated email sequences (welcome flows, cart abandonment, re-engagement, upsells).

Key Qualifications  

• 5+ years of experience in performance marketing, growth marketing, or product marketing.
• Proven track record of managing high-budget paid campaigns with strong ROAS and CAC control.
• Deep understanding of Google Ads, Meta Ads, Twitter Ads, SEO, Email Marketing and conversion optimization.
• Experience with Google Analytics, Mixpanel, Amplitude, or other marketing analytics tools.
• Strong A/B testing and experimentation mindset with a passion for continuous optimization.
• Hands-on experience with marketing automation tools (HubSpot, Klaviyo, Braze, etc.).
• Ability to translate data into actionable insights and execute growth-driven marketing initiatives.

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