Performance Marketing Officer
Subtle Innovative Services Limited
Marketing & Communications
Skills Required
Performance Marketing Expertise Platform Knowledge Landing Page Optimisation Analytical Thinking Creative Collaboration Project ManagementJob Summary
We are looking for a strategic and results-driven Performance Marketing Officer to lead our digital advertising efforts. In this full-time hybrid role based in Lagos, you will be responsible for planning, implementing, and optimising high-performing campaigns across META Ads, Google Ads, and other digital platforms. You’ll manage budgets, build landing pages using AI tools, and collaborate with creative teams to deliver compelling ad content. This is a fantastic opportunity to make a measurable impact in a growing and innovative company.
- Minimum Qualification : Degree
- Experience Level : Entry level
- Experience Length : 1 year
- Working Hours : Full Time
Job Description/Requirements
Responsibilities:
- Develop and execute data-driven performance marketing strategies
- Manage and optimise paid media campaigns (META Ads, Google Ads, etc.)
- Allocate and track ad budgets to maximise ROI
- Build and test high-converting landing pages
- Collaborate with creative teams to refine ad creatives (video and static)
- Conduct A/B tests and adjust strategy based on analytics
- Provide regular performance reports and insights
- Stay current with digital marketing trends and tools
- Minimum 1-year experience in performance marketing
- Proven success managing digital ad campaigns and large budgets
- Deep knowledge of META Ads and Google Ads platforms
- Experience with landing page builders
- Strong analytical and reporting skills; data-driven decision-maker
- Familiarity with ad creative production and collaboration with designers
- Excellent organisational and project management abilities
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