PR & Communications Lead

Responsibilities:

• Develop and implement comprehensive PR strategies aligned with client objectives. 
• Act as the primary liaison between clients and the agency, ensuring their needs are met and expectations exceeded. 
• Oversee the planning, execution, and evaluation of PR campaigns, including media outreach, press releases, and events. 
• Build and maintain strong relationships with clients, media professionals, and influencers. 
• Manage influencer partnerships, including sourcing, negotiating, and ensuring alignment with client goals. 
• Lead and mentor the PR team, fostering a collaborative and high-performing work environment. 
• Handle multiple projects and deadlines effectively, ensuring quality delivery across all accounts. 
• Monitor industry trends, PR analytics, and campaign performance to provide actionable insights. 
• Drive business growth by identifying new opportunities and fostering entrepreneurial initiatives. 

Requirements:

• Bachelor's degree in Public Relations, Marketing, Communications, or a related field.
• A master’s degree or additional certifications in PR are a plus.
• Minimum of 6 years of experience in public relations, preferably in an agency setting
• Demonstrated success in managing high-profile campaigns, media relations, and leading teams
• Must have completed NYSC or have an exemption letter.
• Strong understanding of PR strategies, media relations, and influencer marketing.
• Proficiency in PR tools, including media monitoring platforms and analytics software.
• Experience with crafting and managing PR briefs, press releases, and communication materials.
• Knowledge of social media platforms and their role in PR and influencer engagement.
• Ability to analyze data to measure campaign performance and provide actionable recommendations.
• Exceptional interpersonal and communication skills, with a people-first mindset.
• Strong leadership abilities to inspire and manage teams effectively.
• High emotional intelligence, enabling empathetic and productive client and team interactions.
• Outstanding organizational and multitasking skills to handle multiple projects seamlessly.
• Creative problem-solving capabilities with a solution-oriented approach.
• Ability to foster long-lasting client relationships, understand their needs, and deliver exceptional results.
• Lead, mentor, and motivate a team of PR professionals to achieve high performance and seamless collaboration.
• Expertise in planning, executing, and measuring PR campaigns that align with client goals.
• Handle crisis situations effectively, preserving the brand reputation and maintaining client trust.
• Build and sustain strong relationships with media professionals and influencers, ensuring maximum client exposure.
• Capable of managing multiple campaigns, priorities, and deadlines without compromising quality.
• Ability to align PR strategies with overall business goals, identify growth opportunities, and drive agency success.
• Proactive mindset to identify new business opportunities and drive agency growth.
• Ability to innovate and adapt strategies to meet changing industry demands.
• Strong negotiation skills to secure influencer deals and maximize client value.
• Business acumen to align PR strategies with overarching organizational goals.