Paid Media Specialist

Our client, a dynamic company in the pet industry, is seeking a self-motivated and organized Paid Media Specialist to oversee paid media campaigns. The ideal candidate will have extensive experience in managing Meta ads and tracking their performance, ensuring smooth execution while adhering to strict budgeting and scheduling guidelines. If you are analytical and passionate about optimizing ad performance, this role is perfect for you.

Location:

Fully Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• Paid Media Management: Manage and monitor paid ads exclusively on Meta platforms, ensuring campaigns are executed properly and deliver optimal results.
• Budget & Scheduling Adherence: Follow strict guidelines on ad budgeting, scheduling, and campaign timelines to meet goals.
• Performance Tracking: Analyze performance metrics to optimize ad effectiveness and improve ROI.
• Industry Experience (Nice to Have): Leverage experience in the pet industry to inform ad targeting and strategy.
• Campaign Optimization: Regularly review and optimize campaigns, making necessary adjustments to boost engagement and conversions.
  
  

What Success Looks Like:

• Effective Ad Management: Successfully manage and monitor paid media campaigns that align with budgets and schedules.
• Optimized Campaigns: Analyze and optimize campaigns for maximum performance, boosting engagement and conversions.
• Proactive Problem Solving: Address any issues related to ad flow or performance proactively, ensuring smooth campaign execution.
• Industry Alignment: Use industry knowledge to enhance ad targeting and overall campaign success.
  
  

Qualifications:

• Experience: Proven experience running Meta ads, focusing on budgeting, scheduling, and performance tracking.
• Industry Expertise: Previous experience in the pet industry is highly preferred.
• Analytical Skills: Strong analytical skills to assess and improve campaign performance through data-driven insights.
• Organized & Self-Motivated: Ability to manage campaigns independently, stay organized, and take initiative to optimize results.
• Communication Skills: Fluent in English with excellent written and verbal communication skills.
  
  

Opportunity:

If you’re a highly organized and self-driven Paid Media Specialist with a passion for the pet industry and a talent for optimizing ad performance, we encourage you to apply. Join our client’s team and play a key role in driving successful paid media campaigns.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets