New
2 days ago
Product Manager
Global Appliances Nigeria Limited
Product & Project Management
Manufacturing & Warehousing
NGN
250,000 - 400,000
Easy Apply
Job Summary
Overseeing the strategy, management, and growth of a leading Home Appliance Company in Nigeria. The ideal candidate will be responsible for driving product planning, execution, and performance throughout the product lifecycle, ensuring that our products meet market needs, enhance user satisfaction, and support our Company's business goals.
- Minimum Qualification : HND
- Experience Level : Senior level
- Experience Length : 5 years
Job Description/Requirements
Responsibilities:
Market Research and Analysis:
- Conduct thorough market research to understand customer needs, preferences, and trends within the Nigerian market.
- Analyze competitive products, identifying opportunities and potential threats to our Company's market share.
- Gather insights on pricing, features, and distribution channels to inform product strategy.
Product Strategy and Planning:
- Define product vision, positioning, and roadmap aligned with business objectives.
- Collaborate with cross-functional teams (e.g., marketing, sales, operations, and design) to ensure cohesive product planning and execution.
- Develop product specifications, launch strategies, and timelines based on market needs and company goals.
Product Development and Launch:
- Work closely with R&D, engineering, and manufacturing teams to guide the development process from concept to launch.
- Oversee testing and quality assurance of new and updated products to ensure they meet performance and quality standards.
- Lead product launch efforts, coordinating with marketing and sales teams to maximize impact.
Sales and Marketing Support:
- Develop product-related sales and marketing materials, ensuring effective communication of product value and benefits.
- Train sales teams on product features, specifications, and competitive advantages.
- Monitor and analyze product performance metrics, using data to adjust strategies as needed.
Lifecycle Management:
- Manage product lifecycle from introduction to end-of-life, planning for new versions or phase-outs as necessary.
- Implement pricing and promotional strategies to optimize sales performance and profitability.
- Gather and interpret customer feedback to identify product improvements and new feature ideas.
Stakeholder Management:
- Maintain strong relationships with internal and external stakeholders to align product goals and objectives.
- Regularly update senior management on product performance, challenges, and opportunities.
Requirements:
- 5 years experience
- Minimum of HND
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