Product Marketing & Business Development Manager – Digital Solutions

Responsibilities:

Product Marketing:

• Develop and execute go-to-market (GTM) strategies for digital solutions, ensuring alignment with business objectives.
• Conduct market research to identify customer needs, competitive landscape, and industry trends.
• Define value propositions, positioning, and messaging for digital products and services.
• Collaborate with product development teams to influence product roadmaps based on market insights.
• Develop marketing collateral, sales enablement materials, case studies, and digital content.
• Lead demand generation campaigns, including email marketing, webinars, SEO, PPC, and social media strategies.
• Track and analyze product performance metrics to optimize marketing efforts and improve campaign effectiveness.

Business Development:

• Identify and develop strategic partnerships to expand market reach and business opportunities.
• Generate leads, build relationships, and negotiate contracts with potential clients.
• Drive revenue growth by identifying new market segments and business models.
• Collaborate with sales teams to develop customer acquisition strategies and sales pitches.
• Conduct competitive analysis and identify new opportunities for digital product expansion.
• Manage client accounts, ensuring customer satisfaction and identifying upselling or cross-selling opportunities.
• Stay updated with emerging technologies and digital transformation trends to enhance product offerings.

Cross-Functional Collaboration:

• Work closely with engineering, UX/UI, and product management teams to refine product offerings.
• Align marketing efforts with sales, customer success, and operations teams to ensure seamless execution.
• Provide feedback from customers and market insights to improve product innovation and customer experience.

Performance Monitoring and Reporting:

• Set KPIs and track business development and marketing performance metrics.
• Prepare reports and presentations for leadership on market performance, growth strategies, and forecasts.
• Optimize marketing campaigns and business development approaches based on data-driven insights.

Requirements:

• Bachelor's degree in marketing, business administration, digital marketing, or a related field.
• Proven experience in product marketing, business development, or a similar role within a software/digital solutions company.
• Strong understanding of digital marketing strategies, including SEO, PPC, email marketing, and social media.
• Excellent market research and analytical skills to drive data-informed decision-making.
• Experience in lead generation, sales enablement, and partnership development.
• Strong negotiation and communication skills to build and maintain client relationships.
• Ability to collaborate across teams, aligning marketing and business development with product strategy.
• Knowledge of emerging technologies, digital transformation, and industry trends.

Benefit: Optional accommodation for candidates relocating from outside Lagos or living far from Jakande, Lekki.

Location: Jakande, Lekki

Remuneration: NGN 210,000 Monthly