Product Specialist
Zenog Consulting
Product & Project Management
Job Summary
We're looking for a Product specialist to join our team! In this role, you'll be responsible for creating marketing materials, training distributors and sales teams, and managing the overall brand strategy for our innovative drone and camera systems.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements
Responsibilities:
- Have deep knowledge of our products, understanding their features, benefits, and competitive landscape.
- Develop compelling marketing materials, including product brochures, presentations, and copies, that effectively communicate product value propositions.
- Craft clear and consistent brand messages that resonate with our target audience.
- Develop and execute comprehensive go-to-market strategies for new and existing products.
- Train distributors and sales managers on product features, benefits, and selling techniques to maximize success.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, social media, events).
- Conduct market research to identify trends, understand customer needs, and inform product marketing strategies.
- Track and analyze marketing campaign performance, providing valuable data-driven insights for future strategies.
Requirements:
- At least 3 years of experience in product marketing, ideally in electronics, insurance, or real estate products
- Record of success developing and executing successful marketing campaigns.
- Solid understanding of marketing principles and best practices, with experience in content creation, digital marketing, and brand management.
- Excellent communication and presentation skills, with the ability to connect with diverse audiences.
- Experience working with sales teams and distributors to drive product knowledge and sales growth.
- Proficiency in marketing automation tools and content management systems.
- Proficiency in Microsoft Office Suite and communication tools.
Remuneration: NGN 200,000 - 250,000
- Performance bonus
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