Program Lead (Access to Market and Market Information)

Responsibilities:

Strategic Planning and Execution:

• Develop and implement comprehensive strategies for market access and information management.
• Identify and evaluate new market opportunities and entry points for selected value chains.
• Create and manage project plans to support market entry and expansion.
  
  

Market Research and Analysis:

• Conduct thorough market research to understand market trends, customer needs, and competitive dynamics.
• Analyze regulatory and reimbursement landscapes to identify barriers and opportunities.
• Develop market access forecasts, models, and actionable insights.
  
  

Market Information Management:

• Establish systems and processes for the collection, analysis, and dissemination of market information.
• Monitor and report on market developments, competitor activities, and industry trends.
• Provide actionable insights and recommendations to support strategic decision-making.
  
  

Cross-functional Collaboration:

• Work closely with technology and operation excellence programs to align market access strategies with business objectives.
• Facilitate communication and coordination between different units to ensure cohesive strategy execution.
  
  

Stakeholder Engagement:

• Build and maintain relationships with key stakeholders, including customers, regulatory bodies, and industry partners.
• Represent the company at industry events, conferences, and meetings.
• Engage with external market research firms and consultants as needed.
  
  

Regulatory and Compliance:

• Ensure all market access strategies comply with relevant regulations and standards.
• Stay up-to-date with regulatory changes and adapt strategies accordingly.
  
  

Performance Monitoring and Reporting:

• Establish KPIs to measure the success of market access and information initiatives.
• Monitor performance and provide regular updates to senior management.
• Adjust strategies based on performance data and market feedback.
  
  

Requirements

Requirements:

• Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.
• Advanced degree (MBA, MSc. Marketing, MSc. Economics, etc.) preferred.
• Minimum of 5-7 years of experience in market access, business development, market research, or a related field particularly in the FMCG industry.
• Proven track record of successfully developing and implementing market access and information strategies.
  
  

Skills:

• Strong analytical and strategic thinking skills.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a cross-functional team environment.
• Knowledge of regulatory and reimbursement processes.
• Proficiency in data analysis and market research tools.
• Project management skills and the ability to manage multiple projects simultaneously.
  
  

Competencies:

• Results-driven with a focus on achieving business objectives.
• Strong leadership and decision-making abilities.
• Adaptability and flexibility in a fast-paced environment.
• High level of integrity and ethical standards.