Regional Open Market & Modern Trade Manager

PURPOSE OF JOB

The Regional Open Market and Modern Trade Manager drives regional sales and distribution efforts within both open markets and modern trade channels in their region. This involves developing and executing regional sales strategies, managing key account relationships, managing the regional sales team, and ensuring alignment with national objectives. The role requires monitoring market trends, collaborating cross- functionally with vendors, analyzing competitor activities, and providing insights to support national strategies, ultimately contributing to the company's overall sales growth and market presence.

PRINCIPAL ACCOUNTABILITIES

• Implement effective annual regional sales strategies that align with national goals to drive growth in both open markets and modern trade channels to ensure the company's competitive edge, increase sales, and market expansion.
• Establish and nurture relationships with major clients and retailers within the region to ensure their needs are met and foster long-term partnerships.
• Develop and oversee regional promotional activities and campaigns to boost product visibility and sales, ensuring they are aligned with national marketing strategies and effectively reach the target audience.
• Continuously monitor market trends, competitor activities, and consumer behavior to identify opportunities and threats, allowing the company to adapt strategies proactively and maintain market relevance.
• Regularly track sales performance against targets, prepare detailed reports, and present insights and recommendations to the National Open Market and Modern Trade Manager to ensure informed decision-making and strategic adjustments.
• Lead, motivate, and develop the regional Open Market and MOT team to achieve sales objectives to ensure a high-performing and engaged team
• Manage the regional sales budget, ensuring optimal allocation of resources, and maximizing return on investment to maintain financial health and support strategic initiatives.
• Coordinate to ensure all sales activities comply with company policies, industry regulations, and quality standards to maintain the company's reputation and operational integrity.
• Collaborate with other departments such as Fountainhead Sales, marketing, supply chain, and finance to develop tailored plans for key customers, ensuring their unique needs are met and fostering stronger relationships and customer loyalty.

CHALLENGES

• Market competition
• Pressure from meeting sales target
• Keeping up with rapidly changing market trends, consumer behaviors and competitors activities

JOB REQUIREMENTS

EDUCATION

Minimum requirement: First degree/HND in sales and marketing related discipline

Added advantage: Master’s degree

EXPERIENCE

Minimum requirement: 4years Cognate experience

Added Advantage: In FMCG industry