Sales and Marketing Lead

Responsibilities:

• Strategic Marketing & Branding:
• Develop and implement comprehensive marketing strategies to increase brand awareness and position Synenet Solar as a key player in the renewable energy market.
• Design campaigns aimed at targeting businesses, real estate developers, and corporate clients, emphasizing the benefits of solar solutions.
• Manage the company’s digital presence, including social media, SEO, website content, and email marketing campaigns.
• Sales Management & Business Development:
• Identify new business opportunities in key sectors such as real estate, commercial, and industrial markets.
• Build and maintain relationships with key decision-makers in businesses and organizations to secure long-term contracts.
• Lead sales presentations, negotiations, and proposals tailored to different market segments.
• Set and track sales targets and manage the sales pipeline, ensuring continuous growth in revenue and client acquisition.
• Market Research & Analysis:
• Conduct market research to understand industry trends, customer needs, and competitive positioning to inform business strategy.
• Identify potential partnerships or collaborations with businesses, local authorities, or organizations that align with Synenet Solar’s growth vision.
• Monitor and report on key performance indicators (KPIs), adjusting strategies as needed to meet goals.
• Team Leadership & Collaboration:
• Lead and mentor the sales and marketing team, ensuring alignment with company goals and fostering a results-driven culture.
• Collaborate closely with other departments (e.g., technical, finance) to ensure smooth project implementation and client satisfaction.
• Provide training to the sales team on new products, market opportunities, and customer engagement techniques.
• Customer Relationship Management (CRM):
• Oversee CRM systems to manage client relationships, sales leads, and track communication to ensure consistent follow-ups and conversions.
• Ensure that customer feedback is captured and acted upon to improve service delivery and enhance customer satisfaction.
• Event & Outreach Planning:
• Organize and participate in industry trade shows, conferences, and events to promote Synenet Solar's services.
• Work with partners and influencers to create joint campaigns and business opportunities.
• Financial & Budget Management:
• Manage marketing and sales budgets, ensuring efficient use of resources while maximizing return on investment (ROI).
• Regularly report on sales performance, forecasts, and budgeting to senior management.
  
  
  

  
  

Requirements:

• Strategic thinking and business acumen.
• Strong understanding of digital marketing tools and CRM platforms.
• Ability to analyze market trends and adapt strategies accordingly.
• Excellent organizational and project management skills.
• Strong relationship-building and networking abilities.

Location: Ikorodu