Sales and Marketing Manager

Responsibilities:

Sales Management:

• Develop and implement sales strategies to achieve revenue and profitability targets.
• Identify new business opportunities and manage the sales pipeline.
• Lead and motivate the sales team to meet or exceed sales objectives.
• Build and maintain strong relationships with key customers and stakeholders.
• Analyze market trends and competitors to refine sales strategies.

Marketing Strategy and Execution:

• Develop comprehensive marketing plans to enhance brand visibility and customer engagement.
• Oversee the creation of marketing campaigns, content, and promotional materials.
• Manage digital marketing efforts, including SEO, social media, email marketing, and website optimization.
• Conduct market research to identify customer needs, preferences, and industry trends.
• Monitor the effectiveness of marketing initiatives and adjust strategies as needed.

Team Leadership and Collaboration:

• Manage and mentor a team of sales and marketing professionals.
• Collaborate with other departments to ensure alignment of sales and marketing efforts with overall business goals.
• Provide regular training and development opportunities for the team.

Reporting and Analysis:

• Prepare and present sales forecasts, performance reports, and marketing analytics to senior management.
• Use data to measure the effectiveness of strategies and make data-driven decisions.
• Track ROI on marketing activities and recommend budget adjustments as necessary.

Customer Relationship Management (CRM):

• Implement and optimize CRM tools to manage customer interactions and data.
• Ensure a high level of customer satisfaction by addressing concerns and feedback promptly.

Requirements:

• Bachelor’s degree in Business Administration, Marketing, or a related field
• 2 years experience

Remuneration: NGN 150,000