Sales & Marketing Manager

Responsibilities:

• Develop and execute effective sales strategies to achieve sales targets and expand the customer base.
• Align sales targets for his/her team and ensure achievement.
• Monitor and analyze performance metrics and suggest improvements
  
• Prepare monthly, quarterly, and annual sales forecasts
  
• Perform research and identify new potential customers and new market opportunities
  
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
  
• Liaise with the IT department; and software team to ensure product consistency
  
• Stay up-to-date with additional product features and ensure sales team members are on board
  
• Driving business growth by developing innovative ideas and campaigns
  
• Taking brand ownership and devising the brand strategy, including setting of brand guidelines, brand vision, and value proposition both short and long term.
  
• Translating brand strategy into brand plan and go-to-market strategy.
  
• Planning and execution of communications and media across social media platforms.
  
• Supporting product development, pricing, and product launches.
  
• Liaising with stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments, etc.
  

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree is a plus.
• Minimum of 5 years of sales experience preferably within the IT industry.
• Successful previous experience as a senior sales representative or sales manager, consistently meeting or exceeding targets
• Demonstrated ability to communicate, present, and influence credibly and effectively at all levels of the organization
• Proven ability to drive the sales process from plan to close
• Strong business sense and industry expertise
• Excellent mentoring, coaching, and people management skills