Shopper Experience & Trade Supervisor

Responsibilities:

• Develop and implement strategies to enhance the shopper experience and optimize retail execution.
• Oversee in-store activations, promotions, and merchandising to ensure maximum visibility and sales conversion.
• Work closely with sales teams and retail partners to enhance product placement, stock availability, and overall store presentation.
• Monitor and analyze shopper insights, sales data, and market trends to refine trade marketing strategies.
• Train and manage brand ambassadors, promoters, and merchandisers to deliver exceptional shopper experiences.
• Ensure execution of point-of-sale (POS) materials, signage, and displays in line with brand guidelines.
• Evaluate campaign effectiveness and provide data-driven recommendations for improvement.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2 to 3 years of experience in trade marketing, shopper experience, retail operations, or sales within FMCG, retail, or related industries.
• Strong understanding of consumer behavior, shopper journeys, and retail execution.
• Excellent communication, negotiation, and relationship-management skills.
• Ability to analyse shopper insights and sales data to drive decision-making.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word