Marketing Automation Manager

Job Title: Marketing Automation Specialist

Location: Lagos, Nigeria

Work Mode: Hybrid - Full-time

Salary: ₦350,000

Background: Marketing Automation, SaaS, Tech

A fast-growing startup, providing entrepreneurs with a simple phone system to manage sales and support team calls is seeking a Marketing Automation Specialist to lead and optimize their marketing campaigns.

If you’re a data-driven marketer with a knack for automation, this is an exciting opportunity to drive impactful results.

Responsibilities

- Strategy Development: Create and execute a comprehensive marketing automation strategy aligned with business goals to drive customer engagement.

- Campaign Management: Lead the design, execution, and optimization of automated marketing campaigns across email, social media, and web platforms.

- Data Analysis: Analyze performance metrics and identify actionable insights for campaign improvement.

- Lead Management: Oversee the lead scoring and nurturing processes to ensure high-quality leads are passed to the sales team.

- Tool Integration: Ensure seamless integration of marketing automation platforms with CRM systems and other tools to streamline operations.

- Content Collaboration: Work closely with the content team to develop personalized, targeted content that resonates with audiences and boosts engagement.

- Training & Support: Provide guidance and training on marketing automation tools to team members, sharing best practices.

- Continuous Improvement: Stay updated on marketing automation trends and technologies to continually enhance campaign effectiveness.

Requirements

- Bachelor's degree in Marketing, Business Administration, or a related field.

- 3-5 years of hands-on experience in marketing automation and campaign management, preferably within a SaaS or tech startup environment.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Proficiency in marketing automation tools and CRM systems.

- Excellent communication, collaboration, and leadership skills.

- Ability to develop and execute comprehensive marketing strategies.