Social Media Advertising Executive at Total Data Limited

We are seeking a creative and enthusiastic Social Media Advertising Executive to join our client’s expanding advertising agency. The ideal candidate will have a genuine passion for social media and a strong understanding of current trends and platforms. In this role, you will be responsible for developing and executing effective social media advertising campaigns aimed at increasing brand awareness, enhancing engagement, and driving conversions.

Responsibilities:

• Develop and implement comprehensive social media strategies that align with client objectives and target audiences.


• Conduct audience research and create buyer personas to guide campaign planning.


• Stay current with social media trends, algorithms, and industry best practices.


• Create engaging content for social media, including text, images, and videos.


• Manage social media advertising campaigns across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).


• Engage with the target audience through social media channels, responding promptly and professionally to comments and messages.


• Build and nurture strong online communities around the brand.


• Monitor and analyze social media metrics to evaluate campaign effectiveness.


• Prepare detailed performance reports and provide actionable recommendations for improvement.


• Collaborate closely with creative directors, copywriters, and designers to ensure cohesive campaigns.


• Work alongside clients to understand their needs and achieve their marketing goals.

Qualifications:

• Bachelor’s degree in marketing, advertising, or a related field.


• 2-4 years of experience in social media advertising or a similar role.


• Strong understanding of social media platforms and their algorithms.


• Excellent content creation skills, including writing, editing, and design.


• Strong analytical abilities and data interpretation skills.


• Excellent communication and interpersonal skills.


• Proficiency with social media management tools (e.g., Hootsuite, Buffer).

Desired Skills:

• Experience with paid social media advertising platforms (e.g., Facebook Ads Manager, Google Ads, X (Twitter), Snapchat).


• Knowledge of social media analytics tools (e.g., Google Analytics, Social Blade).


• Experience with content creation tools (e.g., Canva, Adobe Photoshop).


• A passion for social media and a strong understanding of digital trends.