Social Media & Digital Marketing Specialist

Responsibilities:

• Plan, execute, and manage paid and organic campaigns across platforms like Meta (Facebook/Instagram), Google Ads, TikTok, YouTube, and more.
• Oversee our social media content calendar, ensuring brand consistency and engaging content.
• Optimize and update our website and marketing funnel for conversions and performance.
• Manage email marketing campaigns to engage previous customers and generate new leads.
• Launch and manage customer feedback initiatives – including collecting Google reviews and post-purchase satisfaction surveys.
• Analyze and report on key performance metrics: impressions, engagement, CTR, conversions, etc.
• Coordinate A/B testing of ad creatives, email subject lines, landing pages, and more.
• Monitor trends and algorithm updates to keep our digital presence fresh and effective.
• Respond to messages, comments, and inquiries across all social channels.
• Collaborate with sales and customer service teams to align on campaigns and promotions.
• Optionally: Coordinate with local influencers or ambassadors for collaborative marketing.

Requirements:

• Proven experience managing social media campaigns across Meta, Google, TikTok, etc.
• Basic knowledge of SEO and website optimization.
• Excellent written communication and copywriting skills.
• Strong grasp of analytics tools like Google Analytics, Meta Business Suite, TikTok Ads Manager, etc.
• Ability to juggle multiple projects and meet deadlines.
• A proactive, solution-focused mindset and passion for digital growth.
• Have experience with platforms like Canva, Adobe Creative Suite, or video editing tools.
• Are familiar with Zoho CRM, Make.com, or similar automation tools.
• Have worked in the power sports, automotive, or outdoor recreation industries.