Social Media Assistant

Responsibilities:

Social Media Strategy:

• Develop and implement a comprehensive social media strategy aligned with business goals.
• Identify target audiences and create content tailored to each platform.
• Stay updated on trends, algorithm changes, and best practices.

Content Creation & Management:

• Plan, create, and schedule high-quality content (text, images, videos, and reels).
• Ensure brand consistency in messaging, tone, and visual aesthetics.
• Collaborate with designers, photographers, and content creators.

Community Engagement:

• Monitor and respond to comments, messages, and mentions across platforms.
• Foster meaningful conversations and build strong relationships with followers.
• Identify and engage with influencers, partners, and brand advocates.

Analytics & Performance Tracking:

• Track key metrics (engagement, reach, conversions, etc.) using analytics tools.
• Generate reports and insights to optimize content strategy.
• A/B tests different types of content and posting schedules.

Paid Advertising & Campaign Management:

• Plan and execute paid social media campaigns.
• Optimize ad performance and budget allocation.
• Analyze ad effectiveness and suggest improvements.

Collaboration & Cross-Functional Support:

• Work with marketing, sales, and product teams to align social media efforts.
• Support brand partnerships, promotions, and events through social media.
• Stay ahead of competitors’ strategies and industry trends.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role.
• Proficiency in social media management tools (Hootsuite, Buffer, Meta Business Suite, etc.).
• Strong copywriting, design, and video editing skills.
• Data-driven mindset with experience in performance tracking and reporting.
• Ability to work independently and in a fast-paced environment.
• Experience with paid social media advertising (Facebook Ads, TikTok Ads, etc.).
• Knowledge of SEO, influencer marketing, and social commerce.
• Understanding of different social media algorithms and audience behaviors.