Social Media/ Content Creator

Responsibilities:

• Drive sales of the company’s products and services on our Website, mobile apps and other digital channels.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies for Broadshift and VTpass, SMS Clone and other company products and services.
• Be able to lead integrated digital marketing campaigns from concept to execution.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Working with the support teams and tech team and vendors to launch campaigns on time and on budget.
• Maintaining a strong grasp of current marketing tools and strategies.
• Cross-selling and upselling of company’s products and services on the app
• Manage the website content, blogs and social media pages, VTpass, Broadshift, SMSclone pages and other company’s businesses and products.
• Manage the content creation social media manager to ensure a strong social media presence on VTpass, broadshift, SMSclone pages and other company’s social media pages.
• Responsible for researching and strategizing with the content creator for successful campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Plan, execute, and measure experiments and conversion tests.

Requirements:

• 2 years experience as a Social media or content creator
• HND/BSc. in any relevant course of study
• Must have a creative mindset
• Must have an eye for social media contents