Digital Marketing Manager

Responsibilities:

• Digital Strategy: Develop and implement digital marketing strategies to promote the company’s products, services, and technical expertise in the industrial/manufacturing space.
• Social Media Management: Manage the company’s presence on social media platforms like LinkedIn, Twitter, and YouTube, focusing on B2B engagement, technical content promotion, and industry thought leadership.
• Content Creation: Collaborate with engineering, sales, and product teams to produce high-quality digital content (case studies, whitepapers, product videos, blog posts) that resonates with target audiences in the industrial sector.
• Lead Generation: Execute targeted digital campaigns (Google Ads, LinkedIn Ads) to generate qualified leads for the sales team, driving interest in products, solutions, and services.
• SEO and SEM: Oversee SEO and SEM efforts to ensure that the company’s website ranks highly for industry-specific search terms, including product-related keywords, technical solutions, and industry news.
• Campaign Management: Design and execute email marketing campaigns, paid search ads, and retargeting initiatives to reach prospects and customers within the industrial sector.
• Data Analytics: Use digital marketing tools (Google Analytics, SEMrush, HubSpot, etc.) to track, measure, and report on campaign performance, making data-driven recommendations for optimization.
• Brand Management: Ensure that the company’s brand is consistently represented across all digital channels and that all communications reflect the company’s position as a leader in the industry.
• Industry Research: Stay current on industry trends, emerging digital tools, and new marketing practices relevant to the industrial sector to maintain the company’s competitive edge.

Requirements:

• Minimum of 2-3 years of experience in a similar role