Social Media Manager

Responsibilities:

Content Strategy & Creation:

• Develop and execute a content calendar tailored to LinkedIn and email campaigns.
• Create engaging posts, newsletters, and email sequences that align with our brand voice and audience needs.
• Collaborate with internal teams to gather insights and produce content that drives engagement.

Audience Growth & Engagement:

• Strategically grow our LinkedIn audience and email subscriber base through organic and paid strategies.
• Actively engage with the audience through comments, direct messages, and group participation.

Email Marketing Campaigns:

• Design and execute email campaigns for audience nurturing, product updates, and promotions.
• A/B test email content and subject lines to optimize open rates and conversions.
• Segment and manage email lists for targeted communication.

Performance Analysis:

• Track and analyze key metrics, including engagement rates, click-through rates, follower growth, and ROI on campaigns.
• Provide monthly reports with actionable insights and recommendations for improvement.

Brand Storytelling:

• Ensure brand consistency across all digital touchpoints.
• Craft compelling stories to enhance brand trust and build community engagement.

Collaboration:

• Work closely with designers, copywriters, and marketing teams to deliver cohesive campaigns.
• Align social media and email efforts with broader marketing goals.

Stay Updated:

• Keep up-to-date with LinkedIn trends, email marketing best practices, and platform algorithm changes.
• Implement innovative strategies to stay ahead of the competition.

Requirements:

• 2 years experience as a Social Media Manager
• Degree in a related field