Social Media Manager

Responsibilities:

• Strategy Development: Create and implement effective social media strategies for platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and others to increase brand awareness and drive engagement.
• Content Creation & Curation: Develop, curate, and schedule high-quality, engaging, and on-brand content, including text posts, videos, images, and infographics.
• Community Management: Monitor, engage, and interact with followers, responding to comments, messages, and inquiries in a timely manner
• Campaign Management: Run social media campaigns, including paid ads, contests, promotions, and collaborations with influencers or brand ambassadors.
• Analytics & Reporting: Track social media performance, generate insights, and prepare regular reports on KPIs such as engagement, reach, followers, and conversions. Adjust strategies based on data-driven insights.
• Brand Consistency: Ensure consistency in tone, voice, and messaging across all social media platforms in line with the brand’s identity and guidelines.
• Trend Monitoring: Stay updated on industry trends, social media updates, platform algorithms, and competitors to identify new opportunities.
• Collaboration: Work with internal teams (e.g., marketing, design, product) to align social media activities with broader business goals.
• Influencer Outreach: Identify and collaborate with influencers and brand advocates to enhance brand visibility and credibility.
• Social Listening: Monitor and analyze conversations around the brand and industry to identify opportunities and potential crises.

Requirements:

• Minimum 2 years of experience in a similar role.