Social Media Manager

Responsibilities:

Social Media Strategy & Management:

• Develop and execute social media strategies to increase brand awareness, engagement, and customer retention.
• Manage and maintain our presence across Instagram, TikTok, Twitter, and LinkedIn.
• Plan, schedule, and publish content, ensuring brand consistency across all platforms.
• Track and analyze performance metrics, adjusting strategies based on insights and trends.

Content Creation & Engagement:

• Create compelling multimedia content, including graphics, short-form videos, and written posts.
• Stay up to date with social media trends, experimenting with new content formats to drive engagement.
• Engage with the online community by responding to comments, messages, and user-generated content.
• Collaborate with influencers and brand ambassadors to amplify Beauty Butler’s reach.

Campaigns & Growth Initiatives:

• Develop and oversee social media campaigns, competitions, and collaborations to boost engagement.
• Set measurable goals for campaigns and track ROI to assess performance.
• Work cross-functionally with other teams to align social media efforts with broader marketing goals.

Requirements:

• Proven experience managing and growing social media accounts for a brand.
• Strong understanding of social media trends, platform algorithms, and best practices.
• Proficiency in graphic design and video editing tools (e.g., Canva, CapCut, Adobe Suite).
• Excellent copywriting skills, with the ability to craft engaging captions and brand messaging.
• Strong analytical skills, with experience using social media analytics tools.
• Ability to work independently, prioritise tasks, and manage multiple projects.

Preferred Skills:

• Experience working in the beauty, fashion, or wellness industry.
• Knowledge of SEO and web traffic metrics.
• Experience running influencer marketing campaigns.