Social Media Manager

Responsibilities:

• Developing content for blogs, articles, product descriptions, social media, and the company website
• Proofread, Managed/monitored the company's day to day social media platforms such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok, and YouTube, adapting content to suit different channels and owned properties ensuring that all content and deployment are aligned to the brand goal.
• Track, measure, and analyze performance of paid social campaigns across platforms like Facebook, Instagram, YouTube, among others.
• Gather feedback from customers or prospects and share it with internal teams (Hr and Fleet)
• Ensure high levels of campaign performance, client satisfaction, and retention are delivered against KPIs
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content
• Create frequent reviews and reports with sales and financial data
• Collaborate with team members to achieve better results
• Optimize campaigns – Google Ads, and Facebook ads to ensure maximum reach and frequency at a reduced cost.
• Execute projects with the team to create daily content
• Conducting in-depth research on industry-related topics to develop original content. Campaigns
• Form key relationships with influencers across social media platforms
• Cultivate an understanding of how all digital channels work together to deliver a holistic media plan
• Create original digital strategies and content while managing paid media campaigns across a variety of channels including but not limited to display, paid search, earned media and socials
• Undertake audience research
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
• Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity
• Negotiate/close deals and handle complaints or objections
• Editing and polishing existing content to improve readability.

Requirements:

• Must have an understanding of SEO
• Must know how to handle a WordPress-based website
• Must have a depth of knowledge on how to draw traffic to a website
• Must be social media savvy. Must understand Facebook, Twitter, Linkedin and Instagram
• Minimum of 3 years in Social Media, Content Creation, and Digital Marketing
• Bachelor’s Degree/HND in Media or other related disciplines

Remuneration: NGN 80,000 -NGN100,000