Social Media Manager

Responsibilities:

• Develop, curate, and manage published content (images, video, written) across all social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok)
  
• Assist in the development of a comprehensive social media strategy that aligns with our brand identity and business objectives.
  
• Monitor, respond to, and engage with users and followers, building a strong online community and fostering relationships.
  
• Analyze social media metrics and generate reports to evaluate performance, identify trends, and make data-driven decisions for future content and strategies.
  
• Work with the marketing team to coordinate campaigns, ensuring a consistent voice and message across all channels.
  
• Stay up-to-date with industry trends, best practices, and emerging social media platforms/tools to recommend innovative strategies.
  
• Assist in the creation and management of paid social media campaigns, optimizing for performance and budget.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• Proven experience in social media management, with a strong portfolio of successful campaigns or content.
• Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  
• Strong writing, editing, and communication skills, with the ability to craft engaging and compelling content.
  
• Basic graphic design skills and familiarity with design tools (e.g., Canva, Adobe Creative Suite) are a plus.
  
• Analytical mindset with experience in using social media analytics tools to track performance and derive insights.
  
• Self-motivated, detail-oriented, and able to manage multiple projects and deadlines in a remote setting.
  
• Passion for social media trends and a genuine interest