Social Media Manager

Responsibilities:

• Design and deliver creative and engaging social media strategies
• Manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, Twitter, TikTok, Snapchat, and YouTube, adapting content to suit different channels and audiences
• Plan and schedule social media content calendars to ensure consistent posting and engagement.
• Collaborate with cross-functional teams to develop and execute integrated social media campaigns that align with marketing and branding initiatives
• Oversee, plan, and deliver content across different platforms using scheduling tools
• Create and/or coordinate original and engaging multimedia content across multiple social platforms
• Develop, launch, and manage new competitions and campaigns that promote our organization and brand
• Form key relationships with influencers across social media platforms
• Monitor, track, analyse, and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights
• Optimize content to further encourage community interaction and engagement
• Set targets to increase brand awareness and increase engagement and loyalty
• Stay updated on platform-specific features and updates to leverage new opportunities for engagement and growth
• Develop and implement crisis management protocols and response strategies for social media channels

Requirements:

• BSc/HND in Communications, or related field.
• Minimum of 2 years of experience in social media management
• Proven track record of developing and implementing successful social media strategies and campaigns.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in social media management tools and analytics platforms.
• Team player with excellent collaboration and interpersonal skills.
• Knowledge of graphic design principles and basic video editing skills preferred.