Social Media Manager

• Develop and implement a comprehensive social media strategy to enhance the store’s online presence, increase brand awareness, and drive sales.
• Identify target audiences and tailor content to engage pet owners and enthusiasts in Lekki and beyond.

Content Creation:

• Create high-quality, engaging content including images, videos, stories, and written posts that showcase our products, promotions, services, and the pets we care for.
• Plan and execute a content calendar that aligns with the store’s marketing campaigns, holidays, and special events.
• Use photography, videography, and graphic design skills to highlight products, in-store activities, and pet care tips.

Community Engagement:

• Engage with followers, respond to comments, messages, and inquiries promptly and professionally.
• Build and maintain relationships with pet influencers, customers, and the local pet community to foster positive brand interaction.
• Run contests, giveaways, and interactive polls to engage with the online community and grow followers.

Social Media Analytics:

• Track and analyze the performance of social media posts and campaigns using platform analytics and tools like Google Analytics.
• Provide regular reports on key metrics (engagement rates, follower growth, traffic, etc.) and adjust strategies based on data insights.
• Stay updated on social media trends, platform changes, and algorithm updates.

Advertising and Promotions:

• Manage paid social media advertising campaigns to promote products, events, and special offers.
• Optimize ad performance by targeting the right audience and managing budgets effectively.
• Coordinate with the store team to promote in-store events, sales, and new product launches through online channels.

Brand Consistency:

• Ensure that all social media content reflects the store’s brand voice, values, and visual identity.
• Collaborate with the marketing and store teams to maintain consistent messaging across all marketing channels, including the website, email newsletters, and in-store promotions.

Customer Feedback and Reputation Management:

• Monitor online reviews and mentions of the store on social media platforms and review websites.
• Address customer feedback, both positive and negative, constructively and professionally.
• Implement strategies to encourage satisfied customers to leave positive reviews and share their experiences.

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
• 1-3 years of experience managing social media accounts for brands, preferably in retail or a related field.
• Proven track record of growing social media accounts and creating engaging content.
• Knowledge of pet care and the ability to create content that appeals to pet owners is a strong advantage.
• Proficient in social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, Instagram/Facebook Insights).
• Ability to work independently and as part of a team, managing multiple projects and meeting deadlines.
• Must reside in Lekki or surrounding areas.

• Social Media Expertise: In-depth knowledge of Instagram, Facebook, TikTok, and other relevant platforms, including best practices, tools, and trends.
• Content Creation: Strong skills in photography, videography, and graphic design (experience with tools like Canva, Photoshop, or video editing software is a plus).
• Writing Skills: Excellent written communication, with the ability to create engaging, error-free posts that align with the brand’s tone.
• Creativity: A creative mindset to develop innovative social media campaigns and content that will capture attention and promote the store.
• Analytics: Ability to analyze data, track social media performance, and adjust strategies to improve reach and engagement.
• Customer Engagement: Strong interpersonal skills to interact with followers, answer inquiries, and build a community around the brand.
• Attention to Detail: Ability to ensure all content is accurate, well-presented, and aligned with the brand