Social Media Manager at Pulse Nigeria

Job Responsibilities:

• Publish engaging, high-quality content for various social media platforms, including posts, stories, graphics, and videos.
• Monitor and interact with audiences by responding to comments and messages to foster community engagement.
• Prepare detailed performance reports, highlighting key metrics, trends, and growth opportunities.
• Stay informed on social media trends, platform updates, and emerging technologies.
• Plan and execute social media campaigns that align with marketing initiatives to drive traffic, leads, and conversions.
• Guide team members on social media best practices and content creation techniques.
• Collaborate with designers, copywriters, and strategists for consistent messaging across digital channels.
• Analyze performance metrics to assess campaign effectiveness and provide actionable insights.

Job Requirements:

• Education: Bachelor’s Degree in Marketing, Communications, or a related field.
• Experience: 3+ years in social media management, ideally within a digital agency or in-house marketing team.
• Skills: Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong organizational and time-management skills to handle multiple projects and meet deadlines.
• Creativity in storytelling and brand development.
• Proven track record of successful social media campaigns and strategies.
• Deep understanding of major social media platforms and advertising tools.
• Excellent writing, editing, and communication skills, with adaptable tone and style for different audiences.