Social Media Manager

Responsibilities:

• Develop, implement, and manage Staurus Properties' social media strategy across all major platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Write content and manage the blog section of the company's WordPress website, ensuring consistency with the brand’s voice and
• Create, schedule, and monitor engaging social media content, ensuring alignment with the brand's voice and goals, while targeting the Nigerian market.
• Optimize social media content using Yoast within WordPress to improve SEO, ensuring all website content adheres to SEO best practices.
• Monitor social media trends, competitor activity, and audience behavior to adapt strategies.
• Track and analyze social media performance through engagement, follower growth, and lead generation metrics, reporting insights and improvements to management.
• Engage with online communities by responding to comments, messages, and customer inquiries promptly and professionally.
• Collaborate with marketing and content teams to plan campaigns and ensure branding consistency across all channels.
• Leverage social media to increase traffic to the website and drive lead generation.
• Growth in follower count and engagement rates on social media platforms.
• Timely response to comments and messages (e.g., within 24 hours).
• Website traffic growth from social media referrals.
• Increased lead generation and conversion from social media channels.
• Effective use of Yoast to optimize WordPress website content, measurable through website analytics and improved SEO performance.
• Adherence to content schedules and timelines.

Requirements:

• Proven experience as a Social Media Manager, ideally focused on the Nigerian market.
• Proficiency in using Yoast as an SEO tool within WordPress to optimize content for search engines.
• In-depth knowledge of major social media platforms and tools (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Ability to create content that resonates with a diverse audience while adhering to brand guidelines.
• Experience using social media management and scheduling tools like Hootsuite, Buffer, or similar platforms.
• Excellent verbal and written communication skills.
• Analytical skills for tracking social media performance and making data-driven decisions.
• Ability to work independently and meet deadlines in a remote work environment.
• Familiarity with Zoho CRM or other CRM systems for tracking lead generation and social media performance.
• Experience in real estate or property-related industries is a plus.