Social Media Manager

Responsibilities:

• Social Media Strategy: Develop and execute comprehensive social media strategies across platforms (Instagram, Facebook, Pinterest, TikTok, etc.) to increase brand awareness, engagement, and sales.
• Content Creation: Create visually appealing and engaging content (photos, videos, graphics, copy) that showcases our business, promotions, and the lifestyle associated with our brand.
• Community Management: Monitor, engage, and respond to customer inquiries and comments across social media channels in a timely and professional manner.
• Brand Consistency: Ensure all content aligns with the brand’s voice, tone, and style guidelines.
• Campaigns & Promotions: Plan and execute social media campaigns, contests, and promotions to drive traffic to our website.
• Analytics & Reporting: Track social media performance metrics, provide insights, and generate reports to assess the effectiveness of campaigns and strategies.
• Collaborations & Partnerships: Work with influencers, bloggers, and other brands to build partnerships that can increase visibility and drive sales.
• Trend Analysis: Stay up-to-date with the latest trends in social media and the technology industry to ensure the brand remains relevant and competitive.

Requirements:

• Bachelor’s degree in Marketing, Communications, or any related field (or equivalent experience).
• Proven experience in social media management, preferably in the retail or home décor industry.
• Strong knowledge of social media platforms, tools, and best practices.
• Proficient in graphic design and content creation tools (e.g., CapCut, Canva, Adobe Creative Suite).
• Excellent written and verbal communication skills.
• Ability to multitask and work independently in a fast-paced environment.
• Strong analytical skills and experience with social media analytics tools (e.g., Google Analytics, Facebook Insights, etc.).
• A passion for technology, gadgets, and the latest trends in tech.

Preferred Skills:

• Experience with paid social media advertising and campaign management.
• Familiarity with email marketing, link building, and SEO strategies.