Social Media Manager & Digital Marketer

Responsibilities:

• Develop, implement, and manage social media strategies to enhance brand awareness, engagement, and customer acquisition.
• Create, curate, and publish engaging content across social media platforms, including text, images, videos, and other multimedia formats.
• Monitor social media channels for trends, audience engagement, and feedback, responding promptly to comments and messages.
• Plan and execute targeted digital marketing campaigns, including paid social media advertising, email marketing, and search engine marketing (SEM).
• Analyze key performance metrics using tools like Meta Business Suite, Google Analytics, and other analytics platforms to track campaign effectiveness and optimize strategies.
• Collaborate with designers, content creators, and other team members to ensure consistent brand messaging and visual identity.
• Manage social media calendars and scheduling tools to ensure timely and consistent posting.
• Stay up to date with digital marketing trends, platform updates, and emerging technologies to drive innovation and effectiveness.
• Conduct audience research and competitor analysis to refine content strategies and improve engagement.
• Develop and present reports on social media performance, insights, and recommendations to improve digital marketing efforts.

Requirements:

• Proven experience in social media management and digital marketing, with a track record of growing online engagement and driving conversions.
• Proficiency in social media tools and analytics platforms such as Meta Business Suite, Google Analytics, and scheduling tools to track performance and optimize campaigns.
• Strong communication and content creation skills, including writing, graphic design, and video editing, to craft compelling and engaging content.