Social Media Manager (Email Marketer)

Responsibilities:

Social Media Management:

Content Creation & Scheduling:

• Develop engaging, original content for social media platforms (Instagram, Twitter, Facebook, LinkedIn, etc.)
• Plan, create, and schedule posts using tools like Buffer.

Community Engagement:

• Respond to comments, messages, and inquiries promptly.
• Foster relationships with followers, influencers, and partners.

Analytics & Optimization:

• Monitor performance metrics (engagement rates, impressions, click-through rates) and adjust strategies to achieve targets.
• Generate monthly reports to track ROI and campaign success.

Campaign Management:

• Plan and execute paid ad campaigns across social platforms.
• Collaborate with the design team to produce high-quality visuals for campaigns.

Email Marketing:

Campaign Strategy & Execution:

• Develop and execute email campaigns to engage and nurture leads, increase conversions, and retain customers.
• Craft persuasive email copy and design using tools like Mailjet or any tool of your choice.

List Management:

• Maintain and grow email lists by implementing lead generation tactics and optimizing subscription funnels.
• Segment audiences to deliver personalized content.

Performance Tracking:

• Analyze email campaign performance (open rates, CTRs, bounce rates) and implement improvements.
• Conduct A/B testing to optimize subject lines, content, and layouts.

Requirements:

Skills & Competencies:

• Proven experience in social media management and email marketing.
• Strong copywriting and storytelling skills.
• Proficiency with tools like Buffer, Mailjet, and Microsoft Teams or equivalent platforms.
• Analytical mindset with the ability to interpret data and adjust strategies.
• Basic graphic design skills (Canva, Adobe Suite) are a plus.
• Knowledge of SEO and content optimization for social media.